A Membership Community for Marketing Freelancers & Consultants
Level up your business and connect with industry peers.
Mindshare is a private membership and community for independent marketers building wildly successful practices.
I just wanted to say thank you for your guidance and continued emphasis on positioning as a strategic advisor and all that goes into that. I had a sales call this morning and it was the most confident I’ve been on one of these calls in explaining what value I offer.
What is Mindshare?
Mindshare is a professional development community with coaching and resources for marketing consultants, freelancers, and solo agency owners.
My mission is to help you package and sell your highest form of expertise for the value it’s worth—not simply doing grunt work for low-paying clients who see you as an interchangeable set of hands.
Whether you’re an independent writer, web designer, strategist, micro-agency owner, SEO consultant, or any other part of the marketing profession—this community has a place for you.
What you get
As a member, you’ll get the resources and the social support you need for successfully transforming your independent practice, including:
- Premium Slack Community Access
Within a paid (Pro Plan) Slack community, Mindshare brings together marketing freelancers, consultants, solo agency owners, and fractional CMOs in an environment designed to foster conversations, feedback, and mutual support. No 90-day message limits, we pay for the full Slack experience.
- Build Your Network
Meet professionals doing complementary skills and build your network of qualified, trustworthy marketing professionals to refer work and learn from your peers.
- Live Workshops
Every quarter (or more), we will host a live workshop with an expert guest to teach you the latest ideas and insights to help you grow your marketing practice.
- Monthly Meetups
Each month, members of the Mindshare community are invited to a coffee meetup to connect and exchange ideas around a pre-defined theme.
- Member Discounts
Members unlock special pricing on everything from 1:1 coaching to products, webinars, and more, practically paying for itself after even one private strategy call.
The Four Pillars
Below are the four core pillars we’ll focus on to help you build and run a successful independent marketing practice.
- Develop the right mindset
There are certain beliefs, values, ethics, and ways of interpreting your work that will set you up for success. It might sound fluffy, but it’s so important.
- Market yourself like a pro
Define who you help, clarify your positioning, learn to do customer research, build an audience, and find ways to attract and convert new clients with a system, not simply a series of tactics.
- Design the business model of your dreams
Design your business model in a way that you and your clients enjoy. Create a product or service ladder, productize your offerings, and price your work in alignment with the value you create.
- Productize your methodology
Turn your expertise into a codified process and organize your best thinking into a system you can leverage knowledge products, memberships, training, and more.
Examples of what you will learn…
While not every member will end with the same outcomes, below are typical benefits we help members achieve.
- Increase your take-home income with a more profitable business model with pricing that captures the value you’re delivering.
- Design a streamlined client experience—from onboarding to delivery, and offboarding—that creates confidence for you and your clients.
- Become an acknowledged expert in your niche or specialization—or help you find one if you haven’t yet decided where to focus.
- Speak on podcasts, at conferences, and deliver webinars for new audiences to build your authority and grow your business.
- Create a clearly-defined methodology that allows you to get more consistent results and deliver a professional experience for your clients.
- Productize your services to create greater profit, efficiency, and more predictable results—without working longer hours.
- Turn your knowledge into digital products such as memberships, training, courses, templates, & more.
If you’re planning to sell your expertise instead of your hands, it’s the place to be
— Jordan Choo (@JordanChoo) May 12, 2021
I just joined @kevincwhelan‘s community on Patreon. Kevin is a great follow and one of the most under the radar people I follow on Twitter. He found a niche and crushed it.
Follow him on Twitter and consider signing up for his paid community.https://t.co/IiP6EQjDfO
— Ari Lewis 🚀 (@amlewis4) September 21, 2020
“I’ve been working with Kevin Whelan for the past three months. Great insight, advice, and ROI. He’s helping me do things I could never have done by myself.”
“Within a relatively short period of time, Kevin legitimately transformed my consulting business.”
Mindshare is a goldmine of digestible nuggets of real-world insight from somebody who’s earned his stripes in the marketing world.
—Taylor M., Copywriter
“I’ve learned more about marketing [in 2 months] than I did at 4 years of college and one year in an agency.”
—David J., Agency Employee & Aspiring Consultant
“You’ve opened my eyes to new and exciting possibilities that have already helped me identify an area of expertise to package and sell to clients.”
—Barb H., Consultant
“As an agency owner, I struggle with separating strategy and execution along with being another “me too” agency.”
“Thanks to Kevin’s invaluable insights, I’ve been able to start that separation of strategy and execution. It has helped build stronger trust between my clients and I, structure more profitable engagements and scale my agency faster”.
—Jordan C., Agency Owner
Mindshare has already done so much for in the little time that I have joined in regards to getting me to think about my business differently in order for me to grow my revenue.
Kevin’s content is very relevant in helping me grow my business while keeping true to being a one-woman show. He is highly attentive (gets back to me within the same day with a podcast), highly transparent with his advice and business, and highly knowledgable in all areas of marketing. If you’re a marketing consultant I highly suggest working with Kevin and joining one of is his mentorship programs.
—Michelle R., Brand Strategist